The Body Shop

As part of an Art Direction class during my Master's degree we were challenged to create a campaign for The Body Shop. My tutor tasked us with creating a new visual language for the brand and to focus on a unique and different art direction. I chose to base my campaign around one of The Body Shop's ethical causes, fighting deforestation. The series of window-posters contrasts playful, nostalgic visuals of childhood toys from different decades with the harder-hitting campaign message.

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