Lastminute.com

The aim of this university brief was to use ambient media to attract adventurous, wealthy people to ‘get more good stuff’ via lastminute.com. In response to the brief I designed 'The Elevator Ride of Your Life', which converts an elevator from a confined, dull experience into an adventure. The concept removes the boundaries, both visually and metaphorically, revealing an exciting experience such as skydiving to the viewer. This encourages spontaneity and also has strong potential to be developed into a tv spot or viral video.

Created using:

Website by Paul Hewson. All rights reserved.

Lastminute.com

The aim of this university brief was to use ambient media to attract adventurous, wealthy people to ‘get more good stuff’ via lastminute.com. In response to the brief I designed 'The Elevator Ride of Your Life', which converts an elevator from a confined, dull experience into an adventure. The concept removes the boundaries, both visually and metaphorically, revealing an exciting experience such as skydiving to the viewer. This encourages spontaneity and also has strong potential to be developed into a tv spot or viral video.

Created using:

Lastminute.com

The aim of this university brief was to use ambient media to attract adventurous, wealthy people to ‘get more good stuff’ via lastminute.com. In response to the brief I designed 'The Elevator Ride of Your Life', which converts an elevator from a confined, dull experience into an adventure. The concept removes the boundaries, both visually and metaphorically, revealing an exciting experience such as skydiving to the viewer. This encourages spontaneity and also has strong potential to be developed into a tv spot or viral video.

Created using:

Lastminute.com

The aim of this university brief was to use ambient media to attract adventurous, wealthy people to ‘get more good stuff’ via lastminute.com. In response to the brief I designed 'The Elevator Ride of Your Life', which converts an elevator from a confined, dull experience into an adventure. The concept removes the boundaries, both visually and metaphorically, revealing an exciting experience such as skydiving to the viewer. This encourages spontaneity and also has strong potential to be developed into a tv spot or viral video.

Created using: